Harness the Power of Endorsement.
PR, influencer, and affiliate marketing integration that drives meaningful outcomes.
We drive superior outcomes
with data-driven strategies.
Full funnel brand communications that connect.
The essence of great PR is promoting and amplifying third-party endorsement. We leverage communications to build trust with consumers and inspire further brand engagement.
Where content meets credibility.
Our influencer practice is built on trust, storytelling, and strategy—delivering content that moves culture and metrics.
Is your affiliate program a full-funnel conversion driver?
We blend data-driven strategy with best-in-class product storytelling and PR to deliver uniquely full-funnel affiliate management that captures and converts customers throughout the customer journey.
Big ideas aren’t born from an email.
We ideate and produce events that generate brand moments, inspire big stories, and get important conversations started.
Winning the digital shelf requires new thinking.
A central tent pole to our data-driven PR + affiliate approach, we identify the most performant publishers in search and those most influencing GEO, and work our magic.
Be found.
We develop and implement future-thinking SEO strategy that delivers both traditional search visibility and focuses on making content understandable and reusable by large language models.
We partner with leading brands to design and execute integrated communication campaigns.
Multi-Channel Communications Alignment
As Phil Knight famously said, “We don’t sell products, we sell stories.” We believe a good story has to be at the heart of every brand and every communications campaign, which is why we dig into our clients’ communities, products, and truly embed ourselves in their brands. We also believe that stories are most compelling when repeated by others: journalists, podcasters, influencers.
The importance of pushing great content to the right audiences can’t be overstated, yet this is where most communication campaigns fall short. Landing a great story isn’t worth anything if no one reads it. That’s why we deploy multi-channel content syndication strategies across search, social, newsletters, and more.
Tracking outcomes is where we hang our hat. Driving measurable engagement and conversions gives us performance-level feedback on what’s working and where to double down. And it gives our clients confidence when they see their communications contributing to the bottom line.
Explore Our Work
The best brand communication happens organically, but not by chance.
Influencer / Case Study
Authentic Voices: Transforming Brand Marketing Through Strategic Creator Partnerships
Affiliate / Case Study
Turning up the heat on Solo Stove’s affiliate program without increasing ad spend.
Inside Purple Orange
Thanks, @fastcompany , for the invitation to attend the Fast Co Innovation Festival this week in NYC! Incredible event, attended by the talented multitasker @russiaboles (who still attended all her client meetings this week - phew!).
So much good stuff, but here are the top takeaways:
01. HOLIDAY GIFT GUIDE & CONSUMER TRENDS
- Analog & Tech-Free: Screen-free gifts will dominate this season, especially with Gen Z, Millennials and Parents.
- Gift Cards: Remain the #1 requested gift category overall.
- Mall Renaissance: Gen Z is driving a retail resurgence, Gen Z being the only demographic showing positive YoY mall visit growth.
02. THOUGHT LEADERSHIP & BRAND STORYTELLING
- Holistic Strategy: Combine pitching with awards, speaking opps, and transparency to clients the need for business numbers (essential for Fast Co, Inc, Fortune).
- Take Calculated Risks: Founders often play it too safe. Straying slightly off script during interviews can make stories far more compelling for editors.
03. PURPOSEFUL INNOVATION
- Solve Real Pain Points: Ground-breaking ideas originate from hyper-specific consumer problems backed by rigorous research.
- Case Study (Nike): Designed durable sneakers for kids after discovering average NYC kids walk 27 miles/week across 19 different surfaces.
04. RADICAL COLLABORATION
- Co-Opetition over Isolation: Direct competitors uniting for a greater cause creates far more industry impact than solo initiatives.
- Industry Shift: Modern brand authority requires embracing collective action to solve systemic, macro-level challenges.
- Case Study (IKEA x Red Cross): Displayed authentic Syrian refugee living conditions in European stores, raising €22M in 2 weeks.
Great to catch up with @tylersharpphoto the man behind @modernhuntsman at @gritgeneral in Jackson, WY.
It’s no secret we love a good print magazine; and this is one of the best. A much needed look at land and wildlife conservation through the eyes of the hunting community. A place where we can find rare common ground during a period of intense political polarization.
Glad to be collaborating with @rockytalkies and hope to continue to work together with Tyler and his team in the future!
B.C.-based @7meshinc has been quietly winning fandom in the cycling world for years. With Arc’teryx DNA (former CEO + Sr Designer), you could say they know how to build an outdoor brand.
So why is this cult-favorite cycling brand breaking into the alpine?
Best to read about it in @fieldmag — a launch day exclusive that tells exactly why they’re going into ski, and what’s coming next.
Thanks to @vilaplanet for digging in and doing it justice! And @sarahdziadzio for making all the pieces come together. ⛷️
New colleagues!
We’re thrilled to announce the addition new faces to the Purple Orange team — 🎉 🌟 🎉
Russia Boles, PR Director
Russia joins Purple Orange from years of top-tier agency experience leading comms for brands like Olay, NOBULL, Reebok, Tinder, and Glenfiddich. Although she’s born and raised as a city-girl, Russia loves adventure travel, camping, kayaking, and all things outdoors. She’s joining our team from Brooklyn, NY, and leading communications for Much Better Adventures and Rumpl. Russia’s also contributing to the success of Peak Design, Paka Apparel, and Keter.
Hayden Carpenter, Sr. PR Manager
A long-time friend of the agency from his time writing for Outside and ROCK & ICE, we’re thrilled to call Hayden a colleague. Having jumped from journalism to PR several years ago, Hayden is leading comms for 7mesh Industries, Rocky Talkie, GOAL ZERO, and BioLite. And just because it’s fun, he also pitching in (get the pun?) with Peak Design :)
Welcome to the team, Russia & Hayden.
Comms shouldn’t blow your cover.
That’s the whole idea behind the new Acoustic Headsets from @rockytalkies — discreet, hands-free, and built for everyone who needs rugged, reliable, and SILENT communication.
Be safe out there. #backcountrysafety
Summer days. They’re the best.
We offer a Summer Residency program for all remote PO employees; we get them to Jackson Hole and set them up in an apartment next to our office to spend time together both in the office and out.
This week we had @itsboomershine join us! Wonderful to have you, Ivy, see you soon at Fall All Hands!
