Impactful, Measurable Brand Communication
Purple Orange is a data-driven PR agency that takes an integrated digital-first approach to communication.
We are specialists, not generalists.
At Purple Orange, we know what we’re good at and what we’re not. We’ll be honest if we can’t hit a home run for you. By drawing from our lived experience, we take an empathic approach that seeks to understand the special nuances of your products and customers. Then we amplify.
We Are The Purple Orange.
People often ask us where our name came from. Purple Orange was born after the agency’s Founder, Chris Dickey, was musing about the absurdity of an “orange” while strolling his local grocery. The common fruit struck Chris as metaphorical to the PR agency scene at the time; delivering similar services + capabilities with little meaningful differentiation from one agency to the next.
After all, oranges are literally named as much because they are, uh… orange.
So we are the Purple Orange. We draw inspiration from the non-conformists — the ones who challenge convention, who ask hard questions, who don’t follow the herd.