About PO
The best brand communication happens organically, but not by chance.
We believe in the power of endorsement. As humans, we trust what other humans have to say. Which is why we are mobilized to help brands harness, amplify, and monetize endorsement and storytelling.
Integrated
We lead with storytelling carried by authentic voices in the media, YouTube, and across social media.
Next, we think critically about content syndication: how can we actively push content to the right customers? We focus on incentivizing newsletter syndication, whitelisting social content, and targeting publications, articles, and video content that perform well in search.
Finally, we measure success through affiliate marketing by tracking engagement rates, clicks, attributed revenue, and even the distinction between new verses returning customers.
Specialized
Hire specialists, not generalists. We know what we’re good at and what we’re not, and we’ll be honest if we don’t think we’re the best team to hit you a home run. Drawing from our lived experience, we take an empathic communications approach that ensures your brand shines brightly in the eyes of your community.
Roots
Purple Orange was founded in 2009 by Chris Dickey in Jackson Hole, WY. Chris brought together entrepreneurial experience, publishing leadership, and large agency experience into a culturally connected and data-driven boutique communications shop. Since then, Purple Orange has evolved into a nationally respected communications agency in the active lifestyle category with an award-winning work portfolio.
Chris Dickey
President + Founder
Matt Herron
Managing Director + Partner
