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Consumer Tech
Consumer technology is the cornerstone of our modern lives. We navigate consumer tech with performance data, strong industry connections, and a focus on informing the customer journey with compelling, well-placed content.
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Case Studies
PR BioLite
Powering a New Category: The Launch of Backup by BioLite
The launch of Backup by BioLite required compelling comms strategy to support new category creation from a relative new-comer on a tight budget. The Purple Orange team collaborated closely with BioLite leadership to articulate a clear vision with highlu coordinated execution across PR / media, creators, and industry channels to launch into a new category with widespread validation and consumer interest.
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