Expertise
Consumer Tech
Consumer technology is the cornerstone of our modern lives. We navigate consumer tech with performance data, strong industry connections, and a focus on informing the customer journey with compelling, well-placed content.
We Keep Good Company
Case Studies
PR BioLite
Powering a New Category: The Launch of Backup by BioLite
The launch of Backup by BioLite required compelling comms strategy to support new category creation from a relative new-comer on a tight budget. The Purple Orange team collaborated closely with BioLite leadership to articulate a clear vision with highlu coordinated execution across PR / media, creators, and industry channels to launch into a new category with widespread validation and consumer interest.
More from Consumer Tech
PR BioLite
BioLite wins the 2025 CES Innovation Award for Backup, its new home backup power appliance.
Events Peak Design
Founder, Peter Dering, sharing a sneak peek of the brand’s latest professional camera tripod, designed in collaboration with photographer Jimmy Chin.
Events Rocky Talkie
Testing pre-production waterproof radios on a Colorado River media trip.