You remember the moment when Snoop Dogg, the world’s most famous smoker, told his 129M social media followers that he was "giving up smoke." In what became the most well-publicized PR stunt of 2023, the Purple Orange team worked nimbly and tirelessly behind the scenes to control the narrative after four days of holding our tongue.

The launch of Backup by BioLite required compelling comms strategy to support new category creation from a relative new-comer on a tight budget. The Purple Orange team collaborated closely with BioLite leadership to articulate a clear vision with highlu coordinated execution across PR / media, creators, and industry channels to launch into a new category with widespread validation and consumer interest.

By aligning its heritage-driven story with consumer intent, PAKA greatly increased both visibility and revenue through traditional search while securing an early edge in AI-driven discovery. Purple Orange built a durable SEO foundation for PAKA’s ongoing content strategy, ensuring new product launches can scale faster and reach more targeted audiences in search.

Peak Design creates gear for photographers, travelers, outdoor enthusiasts, and motorcycle adventurers alike. Focusing on sleek design, rugged functionality, and sustainability, its products are built to move seamlessly through everyday life and epic adventures. By bringing together the right creators with the right brand and providing strategic direction throughout, Purple Orange curated authentic brand voices that drove tangible results.

57Hours is an online marketplace that connects adventure tourists with certified outdoor guides. As the global travel industry ground to a halt in 2020 we were forced to think about out-of-the-box solutions to keep brand coverage lively and reach new audiences.

At Purple Orange, we’ve pioneered a new practice around the integration of earned media and search engines. We use earned media to develop top-of-page brand visibility in lucrative high-competition keywords where brand-owned content rarely surfaces and PPC is expensive. Rather than developing just backlinks for our clients, we develop ubiquitous brand placement within search results — using earned media, rather than brand-owned content — to influence the modern customer journey and win more customers.