Affiliate Management
We believe affiliate marketing thrives when upper-funnel content is paired with lower-funnel retargeting and purchase incentives.
We’re at our best when we connect vibrant brand storytelling from PR and Influencer Marketing with affiliate marketing efforts.
We manage both upper and lower funnel engagement and sales conversion — allowing us to carefully manage a full-funnel customer journey.
Affiliate revenue can come from a complex array of partners across the sales funnel. We help advise on where to deploy resources, build relationships, and capture customers depending on the unique needs and strengths of your business.
This is where Purple Orange shines as an agency: our PR team uniquely understands how to leverage product storytelling, media relationships, and timing to get the most out of commerce relationships. Our Affiliate team are experts at amplifying earned media using financial incentives.
For larger-volume companies, partnering with American Express or Chase credit card portals can be an outstanding customer acquisition opportunity that is pay-for-performance only. Card linked offers (CLOs) can provide unique insights into your customers’ buying habits and reach a highly targeted customer demographic.
Cashback and closed network programs are proven to lubricate the purchase journey and provide incentive-based rewards to complete a sale, rather than a discount. Select cashback partners also provide the opportunity to push 3rd-party notifications, retarget, and move customers closer to a purchase.
Sometimes it’s worth controlling the message or amplifying an already strong one. Paid media guarantees reach and provides good content with the extra boost it deserves.
Whether you’re competing for the direct-sale against other online retailers or need to quietly move a load of discontinued SKUs, we can set strategies in motion that make sense for your goals.
Case Studies
