Services

Search

Brand Optimization for Search, Answer Engines, and the Generative Future.

We offer comprehensive search optimization solutions to modernize your web presence and compete for clicks among the most competitive searches. Our PR teams work hand-in-hand with our SEO team to drive quality link development and broaden your brand’s organic visibility and credibility beyond owned content.

Our approach focuses on blending technical SEO with GEO (Generative Engine Optimization), to make your brand content understandable and cited by Large Language Models (LLMs).

SEARCH capabilities

Our SEO Audit + Strategic Analysis is where every great search strategy begins. We start with a deep dive into your site’s technical foundation, content performance, and competitive landscape to uncover what’s helping — and what’s holding you back. From there, we translate our findings into a clear, prioritized roadmap designed to strengthen your visibility, boost qualified traffic, and elevate your authority in search.

Our Content Optimization for LLM Visibility process is designed to make your brand discoverable and credible within the evolving landscape of AI-driven search. We focus on how large language models interpret, summarize, and surface brand information, then refine your site structure, content signals, and topical authority to align with those systems.

Our Technical SEO Implementation turns strategy into performance. We optimize the behind-the-scenes infrastructure of your site — from crawl efficiency and indexing to Core Web Vitals, schema, and internal linking — ensuring every page is fully visible and understood by search engines. The result is a more discoverable and algorithm-friendly foundation to support sustained organic growth.

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Our Link Building + Digital Publisher Outreach connects the power of PR and SEO to drive traffic and domain authority. We work hand-in-hand with PR to earn editorial links, grow credible citations, and create the kind of broad consensus that helps your brand stand out in search — and surface confidently in LLM results.

Our Content Optimization + Blogging approach transforms your brand’s storytelling into a consistent driver of organic growth and brand visibility. We audit, refine, and expand your content library to align with high-intent keywords, search trends, and LLM-friendly structures.

Great search strategy goes beyond owned content and brings the brand to the front of the digital shelf.

Case Studies

Search PAKA

PAKA Apparel: A Sustainable Story Shines in Search

By aligning its heritage-driven story with consumer intent, PAKA greatly increased both visibility and revenue through traditional search while securing an early edge in AI-driven discovery. Purple Orange built a durable SEO foundation for PAKA’s ongoing content strategy, ensuring new product launches can scale faster and reach more targeted audiences in search.