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Public Relations

A new media era requires a new PR playbook.

The essence of PR is the strategic harnessing of 3rd-party endorsement. As we approach brand comms in a new media era, this is our starting point.

The new playbook demands us to be nimble, creative, and focused on measurable, meaningful outcomes.

PR CAPABILITIES
Performance PR

We have developed a data-driven process that drives bottom-line outcomes through earned media efforts. We excel at product-focused PR that is guided by performance affiliate data, search engine rankings, and CPA incentives around newsletter inclusions and top-of-page consideration.

 

PERFORMANCE PR // CAPABILITIES

  • Product Reviews
  • Product Launch Coverage
  • Best-in-Class Round-Ups
  • Gift/Product Guides
  • Deals + Sales Syndication
  • Backlink Development
  • YouTube
Brand PR

We drive brand affinity and win hearts and minds with thoughtful, creative, brand storytelling, though leadership, executive comms, and more. You need crisis comms? We’ve got you covered there too.

 

BRAND PR // CAPABILITIES

  • Thought Leadership
  • Executive Comms
  • Brand Deep Dives
  • Publicity Stunts
  • Crisis Communications

Case Studies

PR Solo Stove

Going Smokeless: How Snoop and Solo Stove Lit Up the Internet
You remember the moment when Snoop Dogg, the world’s most famous smoker, told his 129M social media followers that he was "giving up smoke." In what became the most well-publicized PR stunt of 2023, the Purple Orange team worked nimbly and tirelessly behind the scenes to control the narrative after four days of holding our tongue.
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PR BioLite

Powering a New Category: The Launch of Backup by BioLite
The launch of Backup by BioLite required compelling comms strategy to support new category creation from a relative new-comer on a tight budget. The Purple Orange team collaborated closely with BioLite leadership to articulate a clear vision with highlu coordinated execution across PR / media, creators, and industry channels to launch into a new category with widespread validation and consumer interest.
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Crisis Communications Peak Design

When Brands Are Pulled Into Tragedy: How Peak Design Navigated Misinformation & Reputational Crisis.
In early December 2024, news broke of the shocking shooting of UnitedHealthcare CEO, Purple Orange client, Peak Design, got pulled unwittingly into a vortex of misinformation, online trolling, and reputational whiplash.
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Events Sea to Summit

Elevating Brand Stories Through Immersive Experiences
Purple Orange partnered with Sea to Summit to execute a series of multi-day press events aimed at deepening relationships with editorial, affiliate, and SEO-performing media, amplifying product storytelling, and reinforcing the brand’s leadership across key equipment categories.
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